“ Where people see boats in buckets and hear sea waves in radio glitches. A way of life, a vow to Dream and Dare act upon it. ”
About Daydream Nation
Daydream Nation is a Fashion Arts House founded in 2006. Aside from being an international fashion label, Daydream Nation is celebrated for its cross-disciplinary collaborations with other art forms including theatre, dance, music, film and visual arts. With the opening of it's flagship store in October 2010, Daydream Nation is set to become Hong Kong's new creative hub. Alongside its own collection of clothing and accessories, it features the work of local artists and indie bands, and runs a program of creative workshops, events and happenings. Capturing hearts with its inspired designs and whimsical spirit, Daydream Nation has dressed international stars such as Ke$ha and Juliette Binoche; collaborated with a range of brands including Peter Jensen, Shangri-la, The Old Curiosity Shop and Urban Outfitters; and even caught the eye of CHANEL, whom selected pieces from our AW09 collection to inspire Karl Lagerfeld’s work.
Its work has received awards such as Vogue Italia’s ‘Vogue Talent 2010’; Hong Kong’s Ten Outstanding Designers Award 2009, 2011; Perspective/Cierre Italia’s ‘40 under 40’ Design Award, 2009; and White Milan’s ‘Womanswear Inside White Award’, 2008.
Daydream Nation is currently selling to over 10 countries, stocked in over 80 shops around the world.
Designer and celebrity stylist Kay Wong graduated from Central St. Martins College of Art and Design in BA Printed Textile, during which she worked with designer Jessica Ogden. She went on to gain an MA in Constructed Textiles at Royal College of Art, London and won the WGSN worth global style network trend competition 2004 and Browns Focus ‘deconstruction’ competition 2004. She runs an ongoing project called 'Recycouture' in which she de/reconstructs old garments into wearable works of art.
Jing Wong graduated with First Honours in Theatre Design from Central Saint Martins College of Art & Design. He went on to study Object Theatre as part of his Masters degree in Theatre Directing at Central School of Speech & Drama. Jing is the Director/Designer for Daydream Nation.
Jing's other great love is music. As a singer-song writer he is often found busking on the streets of Hong Kong, and has recently joined cult singer Anthony Wong Yiu Ming's indie label People Mountain People Sea as a recording artist. He now enjoys touring performances around Asia, and has launched his first album "Last Breath of Melancholy" in 2012.
Designer Carlos Chiu graduated from Nottingham Trent University School of Art & Design, BA (HONS) Fashion Design. Carlos joined Daydream Nation since 2010. He received First Runner-up in ‘Go Green Fashion Design Competition’,HK Electric in 2008, and was finalist in the Hong Kong Team Jersey Design Competition organized by the Hong Kong Cycling Association and HSBC. He has multiple roles in Daydream Nation, from design, production management to celebrity styling & costume design for local artists. He was also in charge of uniform design jobs for Hong Kong Laser Eye Centre and WTC more.
Tore Cheung, born in Hong Kong in 1984, graduated from The Hong Kong Polytechnic University School of Design majoring in visual communication. Tore has been working in the creative field of fashion graphics and editorial illustration, known for his vibrant colors and dark yet whimsical imagery. He has collaborated with various brands and magazines namely, Cream Magazine,Das Monk, Initial, Jet Magazine , Milk Design, Moleskine, Nooka and last but not least, Daydream Nation, with whom the collaboration of "Random" line in 2010 opened door to his fashion career. Tore is now the designer of our diffusion line "Dreams for Sale" focusing on catchy graphic prints on simple jersey pieces.